Nike+ Mini
Web Design, Digital Art, Game Design
2011
Visual Design + Digital Illustration
The Nike+ Mini is a fully customizable character which functions as a runner’s “Mini Me”. Once created, a Mini's mood and messages change to match the runner’s activity every time they do (or don't) log a run. The Mini can be taken beyond the site (in screensavers, blogs, and facebook) as a playful personal motivation tool and for bragging to friends. Nike+ Mini proved so popular that it received several upgrades and became an integral element in our relaunch of the Nike+ site.
This was the perfect hybrid project for me in that it gave me the opportunity to combine my experience as an illustrator with my passion for design and play. The process was nothing but fun start to finish.
The Nike+ Mini is a fully customizable character which functions as a runner’s “Mini Me”. Once created, a Mini's mood and messages change to match the runner’s activity every time they do (or don't) log a run. The Mini can be taken beyond the site (in screensavers, blogs, and facebook) as a playful personal motivation tool and for bragging to friends. Nike+ Mini proved so popular that it received several upgrades and became an integral element in our relaunch of the Nike+ site.
This was the perfect hybrid project for me in that it gave me the opportunity to combine my experience as an illustrator with my passion for design and play. The process was nothing but fun start to finish.
- Nike+ MiniVisual Design + Digital Illustration
The Nike+ Mini is a fully customizable character which functions as a runner’s “Mini Me”. Once created, a Mini's mood and messages change to match the runner’s activity every time they do (or don't) log a run. The Mini also moves beyond the site (in screensavers, blogs, and on Facebook) as a playful personal motivation tool and for bragging to friends. Nike+ Mini proved so popular it received several upgrades and became an integral element in our relaunch of the Nike+ site. 
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Lead Visual Design + Icon Illustration
Map your runs, track your progress and get the motivation you need to keep going.
R/GA's groundbreaking Nike+ campaign has evolved. Now the Nike+ GPS App takes the Nike+ experience out of your shoe and into your pocket, connecting you to the world’s largest running club no matter what brand of shoe you’re wearing. It comes fully loaded with tools to empower runners and enhance their training. Nike+ GPS uses your phone’s built-in GPS to track your progress and broadcast your runs to your friends on Facebook. When a friend cheers you on, you hear applause in your earphones. Surprise guest stars voice words of encouragement as you push yourself. Nike+ GPS takes the platform to a whole new level of convenience, cementing Nike+’s place as the ultimate running platform.Web Design, Graphic Design2011 -
Lead Design + Digital Illustration
When Apple decided to incorporate a pedometer into the iPod Nano 5G, Nike turned to R/GA for a website to visualize the aggregate data. The result was Nike+ Active. Every step accumulates towards accomplishing goals based on calories burned using foods and destinations as metaphors, transforming the simple act of walking into a game.Web Design, Graphic Design, Illustration2011 -
Art Direction & Design + Digital Illustration
Wayne ‘Buck’ Shelford is one of rugby’s most dynamic personalities and among the most fearless players ever to put on a jersey. For The Rugby World Cup 2011 held in New Zealand, MasterCard gives fans and rivals alike the opportunity to Ask Buck anything they want via Twitter, Facebook and YouTube. Each week Buck will answer his favorite user-submitted questions and comment on matches as The Rugby World Cup progresses.
And, for the first time ever, rugby fans around the world will have the ability to decide who will be named MasterCard’s Man of the Match. Voting kicks off at the second half of each match and closes at the end of regulation with the final decision split between user-submitted votes and official match commentators. Users can vote for and comment on their Man of the Match (plus view previous match results for the whole Cup) in real time from wherever they are via MasterCard’s experience within the official RWC 2011 site and mobile app.
MasterCard cardholders who are in New Zealand during the The Rugby World Cup will also be able to access exclusive MasterCard merchant offers through the site and get a taste of some of the unique region’s most priceless experiences.Art Direction, Graphic Design, Web Design2011 -
Visual Design + Icon Illustration
Nike+ seamlessly captures your run data via a plus-enabled device to map your runs, track your progress and get the motivation you need to keep going through a platform that connects you to the world’s largest running community.
Two years after the launch of the original platform, Nike+ had over 2 million registered runners, more than 100 million synced miles, and was quickly outgrowing the capabilities of its initial design. Realizing this, Nike challenged us to redesign the experience to match the evolving needs of our users.
The Nike+ relaunch incorporates existing content and functionality while enhancing the experience with over two dozen new features and six different level-based color schemes. Available in over 16 different languages and spread across 230 screens, this was the new home for the world’s largest running community.Web Design, Interaction Design, Icon Design2011 -
Lead Visual Design + Icon Illustration
After successfully redesigning Nike+, our next logical challenge was to condense and streamline the flash-based site for mobile web browsers. The resulting solution faithfully maintains the functionality, look and feel of the desktop version while creating an optimized experience for gesture-based smartphones.Web Design, Graphic Design, Icon Design2011 -
Visual Design
An ambitious undertaking, the Nike+ Human Race was conceived to unite the world in running a 10K for a good cause. No less ambitious was the Human Race site which sought to engage and inform users while building excitement before, during, and after race day. The site hosted two dozen local city blogs with race day information, personalized profiles for each registrant, free music sport mixes triggered by level of engagement, and a pledging module tied to miles run with Nike+. More than 700,000 unique users from all over the world registered for the Nike+ Human Race and ran together on August 31, 2008.Web Design, Graphic Design2011 -
Art Direction & Design + Image Retouching
A platform offering comfortable-to-affluent New Yorker's Priceless Experiences within their own city through their MasterCard. The success of this initial launch has led to the platform design being augmented to serve an expanding roster of cities including London and Toronto.Web Design, Graphic Design2011 -
Art Direction & Design + Digital Illustration
Lawry's Digital Dinner Bell app for Android gives you a playful modern way to notify your dinner guests . Simply select your unique flavor bell, find your recipe, and set your guest list. A simple shake or tap of your phone rings your customized Digital Dinner Bell and lets your family know dinner is ready via SMS, Facebook, and/or an automated phone call. To promote the app in it's first weeks, users who tweeted selections via Lawry's Facebook page would have their Dinner Bell and profile image featured live on a digital billboard display in New York's Times Square.Web Design, Graphic Design, Illustration2011 -
Layout + Illustration
Sampling of storyboards I've illustrated over the years for clients including Nike, MasterCard, Home Depot, and Cartoon Network. I find Storyboards are amazing and essential tools for quickly getting across a story idea in terms of content, composition and tone.
Truly a pleasure whenever I get to work on these and trust the future continues to hold opportunities for me to draft boards of larger scale and greater detail.Illustration, Storyboarding, Storytelling2011 -
Personal Project
A challenge of taking two seemingly unrelated elements; a personal story of overcoming conflict (passing of the family matriarch during the course of this project) and an era of design (streamline moderne), discovering their common story threads and using them as the inspirational force to conceive and construct a chair.
Presented with the final design are insights to the concept process, maquette fabrication, and photoshoot for the finished piece.Furniture Design2011 -
Art Direction & Design
Abercrombie&Fitch was looking for new ways to interact directly with their customers through social media and mobile devices to get a better picture of who they are and what they want. Working directly with Abercombie on-site and across several of R/GA's own offices, we developed The Clubs. These responsive digital platforms go beyond traditional privilege programs by providing loyal A&F and Hollister costumers anywhere access to exclusive members-only content including offers, rewards, playlists, and entertaining interactive features.Graphic Design, Web Design2012